Save on your new iPhone with special carrier deals at Apple. Find your deal
Our most advanced dual‑camera system ever.
Durability that’s front and center. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
From $29.12/mo. for 24 mo. or $699 before trade-in
By thinking diagonally
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
OK, one finger
Portrait mode artfully blurs the background to
put the focus on your subject. You can try
out six
creative
lighting effects with a swipe.
Smart HDR 4 now recognizes up to four different
people in a scene and optimizes contrast,
lighting,
and
even
skin tones for each one.
So everybody looks their best.
Deep Fusion activates in mid- to low-light
scenes. It analyzes multiple exposures pixel by
pixel to
capture the
subtlest textures, patterns,
and details.
The Ultra Wide camera gives you a wide field of
view even when you’re right up close to what
you’re shooting.
So you can capture more of the
scene without stepping back.
Memories are automatic slideshows created
from meaningful moments in your photo
library.
Personalize
them
with
your own look and feel —
or even a soundtrack from your music library.
Introducing Photographic Styles
Styles are smart
enough to do things
like boost or mute
colors while
keeping
skin tones
natural
Photographic Styles
create a personal look for
your photos. But unlike
filters, styles
selectively
apply
adjustments to the
right areas, while
preserving skin tones.
Pause
Choose Vibrant to make
photos bright and vivid.
Rich Contrast for darker
shadows
and deeper
colors.
Warm
or
Cool to accentuate
golden or blue undertones.
Preset, ready, go!
Just choose a style
once — like
Vibrant, shown
here — and your
photos will
automatically have
that look
